Photo: M. Gemi
Ben Fischer, the former CEO of Rue La La launched M. Gemi this week. M. Gemi is an e-commerce company that sells luxury, hand-crafted footwear made by artisan designers from Italy at an affordable price. M. Gemi’s joins the ranks of Everlane and Warby Parker with their direct-to-consumer business model. The brand has found a way to make luxury shoes more affordable by developing partnerships with Italian craftsman and selling directly to the consumer. New shoe designs, priced between $128 and $298, will launch every week and be retired after 90 days. The brands first round of offerings do look appealing. And who doesn’t love a bargain when it comes to shoes. Will be interesting to see how the business develops.