Making Luxury Shoes Affordable

shoe-miracle-mgemi-shoes-launch

Photo: M. Gemi

Ben Fischer, the former CEO of Rue La La launched M. Gemi this week.  M. Gemi is an e-commerce company that sells luxury, hand-crafted footwear made by artisan designers from Italy at an affordable price.  M. Gemi’s joins the ranks of Everlane and Warby Parker with their direct-to-consumer business model.  The brand has found a way to make luxury shoes more affordable by developing partnerships with Italian craftsman and selling directly to the consumer.  New shoe designs, priced between $128 and $298, will launch every week and be retired after 90 days.  The brands first round of offerings do look appealing.  And who doesn’t love a bargain when it comes to shoes.  Will be interesting to see how the business develops.

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