Making Luxury Shoes Affordable


Photo: M. Gemi

Ben Fischer, the former CEO of Rue La La launched M. Gemi this week.  M. Gemi is an e-commerce company that sells luxury, hand-crafted footwear made by artisan designers from Italy at an affordable price.  M. Gemi’s joins the ranks of Everlane and Warby Parker with their direct-to-consumer business model.  The brand has found a way to make luxury shoes more affordable by developing partnerships with Italian craftsman and selling directly to the consumer.  New shoe designs, priced between $128 and $298, will launch every week and be retired after 90 days.  The brands first round of offerings do look appealing.  And who doesn’t love a bargain when it comes to shoes.  Will be interesting to see how the business develops.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s